Baked In

Baked InBrands must build a new relationship with their customers and the culture they participate in. The old rule was to create safe, ordinary products and combine them with mass marketing. The new rule: create truly innovative products and build the marketing right into them. Today, it's within the product itself that a brand has the most leverage with consumers. So where should companies start? They must take their brands back to their foundations and

as well as those to be found in novels by Bennett Sims

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This book provides an authoritative and comprehensive overview of the unique and diverse grammars of the Timor-Alor-Pantar languages

How can autonomy and a sense of self emerge through one’s involvement with others

Bell Wiley's groundbreaking book Johnny Reb launched a new area of study: the history of the common soldier in the U

lyric poetry--blossoms in the course of Toy Medium into a subtle and persuasive meditation on one of Western philosophy's biggest puzzles: the relation of mind and matter

When Justinian became sole ruler of the Byzantine Empire in A

the traditional consumption of wild animal meat in Central Africa has suddenly exploded in scope and impact

agricultural organizations

and merchant

polysemy has become one of the hottest topics in linguistics and in the cognitive sciences at large

reaching from archival research and sophisticated statistical analyses to biographical interviews and participant observation