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Made to Stick: Why Some Ideas Survive and Others Die
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Made to Stick: Why Some Ideas Survive and Others DieAbout Made to Stick: Why Some Ideas Survive and Others Die Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas entrepreneurs, teachers, politicians, and journalists struggle to make them "stick." In Made to Stick, Chip and Dan Heath reveal the
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